9 top tips for local businesses

Christmas is on its way and the great news for local businesses is that Town & City Gift Cards and Scotland Loves Local Gift Cards can help to bring customers through the door with money to spend. Here are 9 top tips for local businesses. 

1. It’s free for businesses

Town & City Gift Cards or Scotland Loves Local Gift Cards lock spend into local communities. It’s free for businesses to join and you need no additional equipment to accept the card. Find out more information here.

2. It’s easy for customers

A Town & City Gift Card or Scotland Loves Local Gift Card is a prepaid Mastercard, and gets processed as a payment card. E-card versions can be added to digital wallets, so customers can pay using their phones. 

3. Spend it in one business, or lots!

As long as there are funds on the Gift Card, recipients can spend it with any of the participating businesses. Once registered, your business will feature on the relevant Gift Card page, boosting awareness of your business. 

4. Swipe to pay

A Town & City Gift Card or Scotland Loves Local Gift Card can be swiped or the card details entered manually to process your sale. Occasionally it may ask for a PIN, which is the last 4 digits on their Gift Card. 

5. Split payments are fine

If a customer wants to treat themselves to something with a higher value than is loaded onto their Gift Card then just ask them what the value is on their card. Then, you can process your Gift Card and take an additional payment method.

6. Easily check a balance

 Customer not sure what the balance is on their Gift Card? They can easily check their balance and view their transaction history here.

7. Let people know you accept the card

Our local Gift Cards drive visits to towns and cities quickly, with most people spending their cards within 1-3 months. Why not shout about the fact that you accept the Gift Card on social media to encourage customers to visit you?

8. It’s recyclable

Remember, once people have spent their Town & City Gift Card or Scotland Loves Local Gift Card and there’s no remaining balance, they can remove the black magnetic stripe and pop the card in with their paper recycling.

9. We’re happy to help

Our customer support team is always happy to help with any queries you might have. You can contact them on 01738 444376 or drop us an email at support@mi-cnx.com.